Why do People Confuse Aggressiveness with Assertiveness
The confusion between assertiveness and aggressiveness often stems from the similarities in outward behavior, but the underlying intentions and communication styles differ significantly. Here are some reasons why people might confuse the two: Lack of Understanding:...
Tips for Managing Your Brand Reputation
Managing your business’s brand reputation is crucial for building trust, attracting customers, and ensuring long-term success. Here are some tips to help you effectively manage your brand reputation: Define Your Brand Values: – Clearly define your brand...
Tips for Creating Online Excitement for Your New Promotion
I am frequently asked by small business owners how to create critical mass around a new offering or promotion. Many of these entrepreneurs have to be extremely careful on their spend related to promotion and advertising, and many do not have a marketing department or...